We provide essential outside perspectives which help build engaging brands, communication, service experiences, and businesses. Our collective intelligence and resources, provides clients with a wealth of potential, all delivered through a robust, friendly & engaging process. Collaborating together, we’ll continue to grow & learn—together.
Approach
Emma Miller, founder.
We are led by our founder, Emma. Experienced, enthusiastic & expert. Exactly who you need leading your project. Deeply experienced research, insight director and creative specialist (25+ years). Previous client experience: Starbucks, O2, MullenLowe, Shell, Grand Union Housing, William Grant, NHS, Diabetes UK & others.
Our Approach.
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We offer proven methodologies to bring clarity to your vision. Through active listening and collaboration, we deliver a clear and effective understanding of customer attitudes, beliefs and behaviours to better align your message and business with their needs.
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Who are you talking to, and why should they care? What’s on their minds and why does that matter? How will you engage new and diverse audiences? Once you have a better understanding, you need to make those insights mean something. We help to focus and build effective strategy based on the ‘truths’ that have been found.
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We develop strategies by digging deep, challenging the status quo and gaining a 360- degree understanding of what will inspire action, instead of switch-off.
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Why should people engage with you? How do you speak to both heart and head? We excel at testing and developing effective campaigns, communication and service experiences which enable you and your teams to connect authentically with key communities.
Research With Purpose.
What Makes Us Different.
We believe that success isn’t just about connecting with audiences on a deeper level to drive meaningful engagement. It should also be about working in a way that plays its part in creating a positive tomorrow—
for everyone. Our clients, their customers, us, and this wonderful planet we call home.
Our approach is rooted in the belief that we should strive to build lasting change through our actions as individuals, and as a team. It’s why we choose to collaborate with businesses and brands who are looking to create a future more connected to people, the planet and ourselves.
Our ways of working are mindful of the 3 P’s in equal importance—Planet, People & Profit. In that order.
Read our Sustainability Policy here.
Our Values.
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We embrace sustainable values in all we do. All team members use renewable energy suppliers. We work with an eco consultant. And we plant a tree for every project worked on.
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We think about the big, but never neglect the small details that make a difference to those who make it possible. We’re focused on wellbeing on the team, research participants, people we come in to contact with. We dedicated 2 hours of voluntary work per week within the local community. Each team member donates to local food banks.
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We choose to manage our finances with a socially responsible bank, that operate safely and ethically. We also donate to four charities a year: Save The Children, Centre Point, Dogs Trust, and Young Lives Vs Cancer.